STASHLOGIX is a lifestyle brand targeting "the new cannabis consumer." These are people who are not the "counter culture stoner crowd" but rather a new demographic entering the market as legalization spreads and stigmas disappear: business people, parents, baby boomers, athletes. This demographic responds to a brand that fits their active, healthy lifestyle, and addresses their desire for "thoughtful, secure, discreet" products that enable them to explore the new world of cannabis on their own terms.

STASHLOGIX is "Designed in Colorado, for Citizens of Everywhere." The reference to "citizens" relates to our belief that legal cannabis consumption is a privilege that comes with responsibility. The reference to "everywhere" reflects our desire to support an inclusive community without borders - a tribe bound together through our common belief that thoughtful cannabis consumption can make the world a better place.

All great brands are authentic and have a narrative and set of values that connect with consumers. The STASHLOGIX brand story connects with "the new cannabis consumer" because we are in the middle of the revolution that is creating the new consumer: our community is at the epicenter of legal cannabis. Colorado has led the country in the normalization of cannabis, and has a great image as a hip, healthy, fun place - so we play up our Colorado roots via product names and lifestyle imagery. Our brand voice is playful and approachable, but we don't shy away from more serious topics like responsible use and civic engagement. Our material choices, color palette and functional clean design further articulate this positioning. Noticeably absent are weed leaves and rasta colors.