What is a brand and why should you want to be one?
When your dispensary is looking fresh then you can feel confident in everything else, like your products. After spending some time (okay, a lot of time) in dispensaries, these are a few conclusions about merchandising that we've come to find.
1. The usual retailing in a dispensary mainly consists of a counter top, a cash register, and some items in display jars and bags. Throw in a few pipes and lighters, then you'll be good to go. If you want to broaden your horizon, read on.
2. The main focus of a dispensary are the medicated products. Accessories tend to be put on the back burner but they deserve to be noticed. They're a good way to add on a little extra to every sale.
3. Stores that have a quality merchandising and a cool “vibe” will thrive in the long run. Try adding unique accessories that coincide with your brand to elevate a customer's shopping experience.
4. Consolidation will likely happen as the industry matures. Stores that offer a memorable experience will have a better chance of surviving. Find what makes your store stand apart and expand on that.
5. We think accessories look great in a waiting room but we understand the concerns about theft. Traditional retail stores, like Patagonia or Urban Outfitters, display products right next to the door and they fewer security guards and cameras. Take a chance and see what happens!
6. Keep fragile products away from clumsy hands. But those durable ones? Get them into the customers hands and they'll be more likely to buy them.
7. Music makes people more comfortable when shopping. Don't crank your music up too loud though, customers would still like to understand what strains they're purchasing.
8. Budtenders are all vendors best friend. Keep them up to date about the products that are coming into their stores so they can better inform customers. Ask them what products they like and enjoy. They're the real face of the company and if they like the product then they're more likely to sell them.
9. Display racks can make a product stand out. Go on a field trip to a traditional store to get fresh ideas about how to make accessories stand out. Try something new and see how customers react.